They say that for affiliate marketers, the landing page is the magic buffer between your visitors and the merchant’s website.

In the beginning, new affiliate marketers often link directly to an affiliate merchant’s website. It’s a decision that makes some sense in the early stages. There is so much to learn, so many techniques to master, so many web pages to create, so much copy to write, that it just seems like the best thing is to get something, anything, up so the money starts coming in.

The problem is that frequently, the money doesn’t start coming in, because the visitors don’t convert. Even newbie affiliate marketers need a landing page for the product.

The landing page is the website where your article, ad, or email directs the reader to get more information about a product. It’s the place where you’ll collect addresses for your own mailing list. And it’s the place where you presell the item that you’re marketing.

Preselling is preparing a prospective customer to see the benefits of a certain product or service. If you see an ad for a new electronic device, you might say, “Hm, that’s interesting. I might like to get one someday.” But if a friend recommends it and tells you why it’s been a good buy, that’s much more persuasive. It’s the same with your readers or the people on your mailing list. They’ve already found that they have something in common with you, so if you recommend a product with your own knowledge, it means more than a recommendation from somebody they don’t know.

Besides preselling, a landing page can figure in search engine rankings for valuable keywords that you couldn’t get through direct linking.

The best preselling copy points out drawbacks as well as benefits, showing that the writer is there not just to make a commission (though that’s a fine thing), but more important to help the reader decide for himself whether he wants to take advantage of the offer.

A good landing page doesn’t scream, “Buy me!” the way a sales page does. Instead it prepares the reader for the offer ahead and gives them a context to click through to make their own final judgment.

The templates in Killer Preseller have a clean design and a thorough exploration of the product. The writers have bought and used the products, and they help readers understand exactly what they’re getting with a purchase. There’s a list of the product’s good and bad points, who would most benefit from using it, and an overall scoring system.

Elite templates have video on the landing page and other marketing aids, such as ad copy and articles, and at $9.99 for a monthly Elite template, the price is quite reasonable. But even the free templates have good design and good copy.

Of course, just putting up a landing page is not the end of the process. It’s still necessary to do promotion to make the product float up from the ocean that makes up the internet. What’s your method? Article marketing? Autoresponder emails? Audio? Video? Blogging?

Here’s where the Elite membership helps. It includes complete instructions in promoting your site through articles, software, press releases, social networking, social bookmarking, forums, and other means. It cuts down on startup efforts so that you start bringing in commissions faster.

The bottom line is that it’s a good product at a very low price. You’ll will want to look closely at the upsells, because they offer a year’s worth of good products all at once, allowing you to get a number of niches up and running at once, along with all the promotional materials.

All the pages in the program are thoroughly researched and skillfully written, with excellent design and graphics. The Elite membership, with its monthly add-on of two video presentations, extra content, an opt-in box and professional site template, is a terrific bargain. You could easily make the money back in one sale and at the same time be building your own list of interested buyers.

You can sign up for a free account at Killer Preseller to grab your templates. You’ll need to hurry, because I believe they plan to shut the doors soon to limit the number of people using their templates. (And that’s a good thing, too.)

Tags: landing page, templates

This entry was posted on December 30, 2009 at 6:19 pm. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Posted in Affiliate Marketing by Jan Bear 9 Comments